Posts Tagged ‘likeness’
If the Schools Won’t Pay, Maybe Someone Else Will: Why Endorsement Deals are the Best Way to Compensate Student-Athletes
By: Sara Dalsheim The NCAA is a billion dollar organization that manages the schools, conferences, and students who participate in college athletics.[1] The NCAA earns its revenue through television and marketing rights fees, tournament tickets, parking, concessions, merchandise, and a slew of other business ventures.[2] However, without the actual college student-athletes dedicating their time and…
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