by Nicole Maxwell In July 2024, right before the start of the Summer Olympics, the United States Olympic and Paralympic Committee (USOPC) filed a lawsuit against Logan Paul and KSI’s energy drink brand, Prime Hydration, for trademark infringement.[1] USOPC claimed that Prime Hydration used Olympic-related terminology and trademarks in its marketing campaigns, leading consumers to…

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By Rachel Bamberger Trademarks are necessary to help consumers distinguish between the different brands and the packaging of competing companies.  Given the diverse range of formulas for dog food, trademarks are vital to ensuring names and packaging stand out among competitors.[1] Section 37 of the Lanham Act states that “in any action involving a registered…

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