Posts Tagged ‘Ford’
Ghosts of Brands Past: The Battle Over Zombie Trademarks in Vintage Marketing
By: Emmy Foltz Ford has taken another recent step to protect its trademarks by suing Georgia-based Vintage Modern Inc., which previously operated under the name Vintage Broncos, in the Northern District of Georgia.[1] This case reemphasizes how prevalent zombie trademarks are and how much power vintage trends and nostalgia have on consumers.[2] A zombie trademark…
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